My book, A Good Home, is now available at Amazon.com

Reblogged from Cynthia Reyes:

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What a great spring day! The daffodils are blooming in my garden, the forsythia buds are ripening, as are the clematis, there are pretty patches of blue scilla dotting the landscape, and I opened the door and my favorite wild rabbit ran across the front lawn, stopped, looked at me for a long time then ran off again.

And my book has been released!

Read more… 116 more words

a great read and a wonderful author!

Loyalty, Loyalty, Loyalty

Now that the products have launched, gifts have been opened, Boxing Day purchases unboxed and the general frenzy of Christmas is behind us, we marketers can turn our gazes to the year ahead. If I get my wish, firms and brands will put serious thought and resources into loyalty. To get wheels turning, I present some thought-starters and news:

If Seinfeld Was Still Around…

What plots and stories would Seinfeld embrace, if the show was still on the air? According to a new parody Twitter account (which has gained 60k+ followers since its debut yesterday), storylines could include Elaine joining a CrossFit box (as a CrossFitter, I approve of this suggestion), Jerry breaking up with a woman because she doesn’t like Shake Shack Custard (how that’s even possible, I don’t know), and Kramer getting into a fight with an Apple Genius.  I’d watch a Seinfeld re-boot just to see Newman try eHarmony!

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Essential: top stories on marketing, civics & culture

It’s time for a recap: my favourite articles and videos from the past week. Happy reading!

Marketing

Unionmade: Retailer of Expensive Fashions That Are Not Union Made

Pinterest Adds Business Pages

Facebook adds “Pages Only” news feed option

Civics

The Atlantic on How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama’s reelection

The Civic 50′s ranking of America’s most engaged corporations

Culture

YouTube mash-up: Miles Davis jams with LCD Soundsystem

Colbert & Susan Lucci on the Love Pentagon

Behind the music of TV’s “Nashville”

Five Photos that Sparked Body Image Debates