What a great spring day! The daffodils are blooming in my garden, the forsythia buds are ripening, as are the clematis, there are pretty patches of blue scilla dotting the landscape, and I opened the door and my favorite wild rabbit ran across the front lawn, stopped, looked at me for a long time then ran off again.
And my book has been released!
Now, I love the ladies of Destiny’s Child and don’t want to knock Michelle Williams (who, for the record, is a very successful solo artist in the gospel genre), but this tweet from Wendy’s is hilarious.
Now that the products have launched, gifts have been opened, Boxing Day purchases unboxed and the general frenzy of Christmas is behind us, we marketers can turn our gazes to the year ahead. If I get my wish, firms and brands will put serious thought and resources into loyalty. To get wheels turning, I present some thought-starters and news:
What plots and stories would Seinfeld embrace, if the show was still on the air? According to a new parody Twitter account (which has gained 60k+ followers since its debut yesterday), storylines could include Elaine joining a CrossFit box (as a CrossFitter, I approve of this suggestion), Jerry breaking up with a woman because she doesn’t like Shake Shack Custard (how that’s even possible, I don’t know), and Kramer getting into a fight with an Apple Genius. I’d watch a Seinfeld re-boot just to see Newman try eHarmony!
It’s Christmas party season, which means good times… and safe driving. To help, Molson Coors Canada has partnered with cab app Hailo, and is partnering with 100 of their key accounts in Toronto to offer $10 vouchers (for a campaign total of $1m) for patrons looking for a safe way home after their revelry. Here’s more info.
Cheers, and thanks, Molson!
It’s time for a recap: my favourite articles and videos from the past week. Happy reading!
Unionmade: Retailer of Expensive Fashions That Are Not Union Made
Facebook adds “Pages Only” news feed option
The Atlantic on How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama’s reelection
The Civic 50′s ranking of America’s most engaged corporations
YouTube mash-up: Miles Davis jams with LCD Soundsystem
Colbert & Susan Lucci on the Love Pentagon
Looking for something unique to do on a Friday night? Until the end of the month, the ROM is opening its doors and setting up bars and a dance floor for Friday Night Live. Drinks, dancing, yummy food and dinosaurs!
