What we’re made of
February 17, 2010 at 11:59 PM Leave a comment
From last November to just before the opening of the Vancouver 2010 winter Games, 77 Communications worked with the Vancouver 2010 Cultural Olympiad team on their Canada CODE initiative (http://canadacode.vancouver2010.com/). This is an amazing project which serves as a digital scrapbook, crowd-sourcing images and words that reflect what Canada is to Canadians from coast to coast.
We were brought in to increase site traffic and the cultural and regional diversity of content uploaded. The resulting submissions have been mixed and mashed and are now being displayed throughout the Games. Check out some of the submissions: http://canadacode.vancouver2010.com/
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