Social Media Landscape
February 25, 2010 at 4:11 PM Leave a comment
The folks at CMO.com have released a cheat sheet on the social media landscape, which should spark debate from “social media experts”. I’m going to share this with my clients, as it is a solid summary of the space and captures the opportunities presented by these sites and services well.
Two things stand out in this piece:
1. Focus on relevant content. All the Facebook ads in the world won’t drive business value if your brand/company isn’t providing the target audience with information they care about. Engagement starts with an information need; the challenge for marketers is to figure out what that need is, and how to meet it.
2. Video rules. According to Cisco’s estimates, internet video will account for 60% of all online traffic by 2013. It’s engaging. It increases the time spent on sites. It is fun to share. Get thee a Flip Video!
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