We’ve been hard at work with our friends at Sequentia, developing and managing social media engagement for Purina’s annual dog show, the Purina National. This year’s event (which ran this past weekend, March 12 – 14 at the International Centre in Mississauga) was the fourth annual Purina National, with proceeds going to the CKC Foundation.

Our role was to create the social media promotional plan, develop content to be deployed through Purina National’s accounts, manage and track the program. In order to reach potential attendees, ticket-holders and competitors/breeders, we set up their Facebook fan page, Twitter account and even did some creative development. The result? Hundreds of excited fans and passionate dog enthusiasts had a chance to learn about dog shows, breeds and the show. The response was incredible!

Oh, and we now know more than we ever thought we would about dogs, breeds, groups and competitions. And, we want to get a Corgi.