What a day! We spent yesterday focusing on the big changes, challenges and opportunities diversity offers. I was amazed by the depth of conversation in the sessions and between them – the coffee chats I overheard, the conversation on Twitter, the comments of folks who sought me out.
Today we shifted gears toward best practices. The day was filled with case studies and workshops and recommendations based on successful practices. We heard from Waterfront Toronto, Civic Action and United Way of Peel Region on how they identify, reach out to and engage community leaders. Taylor Gunn (Student Vote), Paul Martin (City of Toronto), Jessica Yee (Native Youth Sexual Health Network) and Immanuel Giulea (Macdonald-Cartier Society) took part in a conversation moderated by Jeff Good (Goodworld Consulting) on how they are helping to teach, support and learn from young leaders to build the leadership who will take Canada forward. CBC Radio, Aruna Papp and Naila Butt shared their successful Town Hall on South Asian-Canadian family violence and how they built a network of stakeholders and an environment of openness which enabled them to have an previously impossible conversation… This is just a taste of the practices and insight that was shared.
Here’s what stuck with me:
- Best practices can come from anywhere. They can come from ‘invited spaces’ where government or their agents invite people to take part, or from ‘created spaces’ where citizens come together to address an issue or concern. In either scenario, we must allow people to share experiences before we can get problem-solve.
- Marketers know a thing or two. Segmenting on demographics isn’t always useful; look at psychograpics, life stage and attitudes to get to the heart of what drives people.
- Consultation, at its heart, should be quite simple: ask the people affected by the decision about their needs and priorities.
- We need extroverts. So many of the most successful practices we heard about were sparked and maintained by people who went out of their way to speak to other people. Who’s not in the room or at the table? Go find them.
Of course, this is harder that it sounds. This “engagement stuff” requires work, dedication and deep thinking. We need to know why we want to engage, and then be willing to take our hands off the wheel and let someone else steer. This is incredibly hard, but the benefits are immense.
I am, of course, exhausted, but will be putting together thoughts, notes and ideas. If you’re on Twitter, follow the hashtag #RM2030 for notes from the past two days, and keep your eyes peeled for notes we post on the website www.roadmap2030.com