77 Communications

We help Brands, Entrepreneurs, and Influencers make a difference.

And we do this by taking a personal interest
in both your mission and your reputation.

About us

77 Communications
Public Relations Agency

We’re a boutique agency with the right connections for getting your story out there. Our secret weapon? An expertise in combining strategic and unique angles that demonstrate your mission.

Everybody – from our clients to yours – crave connection, purpose, and meaning. We take your offering and create memorable experiences and messaging that build awareness.

77 Communications about us image

What we do

Public Relations services

Communication is all
about strategy.


The team

Petrona Joseph - Founder and Account Director

Petrona Joseph

Founder and Account Director

Petrona Joseph, previously featured on Breakfast Television, is a Communications Strategist who consults on internal, and external communications, media relations, and strategic product placement garnering brand visibility.

With a fulfilling and barrier-breaking path within the luxury automobile industry, and has worked with brands such as BMW, Aston Martin, Jaguar, and Range Rover, she was the first black woman to represent the prestigious Bentley Motors brand in Montreal, an experience that has opened the doors for her in Business Development and Public Relations.

Her experience includes collaborations with numerous well-established brands such as Rudsak, Rolex, and Harry Rosen. She is also one of the few black women to work alongside the mega shopping destination Premium Outlets Montréal, where her creation of countless successful marketing campaigns, gained her full recognition and admirable respect within the Influence Marketing industry. In 2016, Petrona was approached by Breakfast Television and took the risk to purchase air-time from the powerhouse Rogers Communications, an experience that gave her a passion for Communications.

Kalika Hastings

Senior Account Manager/ Media Relations

An enthusiastic public relations professional with sound experience creating and executing strategic communications and PR campaigns to get clients the visibility and recognition they deserve. From notable influencers, artists and athletes to senior tech executives and CEOs, Kalika approaches each assignment with creativity and determination. Her ability to develop distinguished thought leadership and unique angles is what sets her apart.

All while building key media relationships with journalists and editors across various industryspecific publications and notable national and international media outlets. Kalika has a strong client management background and thorough experience managing relationships and accounts in the following sectors: Entertainment, Sports, Music, Tech and eCommerce/Retail. Kalika holds a Bachelor’s degree in Communications Studies from Concordia University and a Graduate Diploma in Public Relations and Communications Management from McGill University.

Kalika Hastings - Senior Account Manager/ Media Relations
Petrona Joseph - Founder of 77 Communications

“Business isn’t just about making sales anymore. It’s about standing up for something that resonates with your target market. It’s about values and principles and making a difference.”

Petrona Joseph, Founder & Senior Account Director

Are you ready to
make a difference?

Phone Number
Email Address